Alan G. Goedde

Alan G. Goedde
(213) 576-1815
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Alan G. Goedde, PhD

Alan Goedde has more than twenty-five years of experience developing financial and economic analyses to solve business problems. Dr. Goedde's practice principally involves intellectual property issues, including patent, trademark, copyright, trade secret as well as unfair competition antitrust matters and business valuations, breach of contract disputes, and technology assessment. His training in engineering and economics, combined with his experience in profit planning, budgeting, product marketing and acquisitions analysis, has enabled him to assist clients on a wide range of litigation issues. Dr. Goedde has testified as an expert witness on issues involving patent infringement, trademark and copyright misappropriation, and trade secret theft. On royalty matters, his testimony has included such issues as scope of the royalty base, lump sum and running royalties, royalty stacking, license comparability, and profit apportionment to noninfringing alternatives. Dr. Goedde's testimony has also included issues involving antitrust, price fixing, lost profits, incremental costs, market growth, price erosion, licensing, franchising, and environmental matters including stigma damages. His industry experience includes pharmaceuticals, biotechnology, food, industrial products, machinery, automotive aftermarket, electronic components, telecommunications, airlines, computer hardware, software, and media and entertainment. He has testified in state court, U.S. District Court, U.S. Tax Court, U.S. Court of International Trade, and before the Federal Trade Commission. Prior to joining Freeman & Mills, Dr. Goedde served in senior corporate positions in business planning, acquisitions, and product development. He was president of a technology marketing and licensing company; served as an economist at the Department of the Treasury, where his responsibilities included corporate fraud, technology licensing and transfer pricing; and was a patent examiner at the U.S. Patent and Trademark Office. Dr. Goedde holds a B.S. in engineering and an M.A. and a Ph.D. in economics, all from Duke University.